{"id":11357,"date":"2025-10-12T10:27:34","date_gmt":"2025-10-12T08:27:34","guid":{"rendered":"https:\/\/www.freshorganicmotion.com\/?p=11357"},"modified":"2026-09-27T23:17:38","modified_gmt":"2026-09-27T21:17:38","slug":"maskottchen-erziehung-spiel","status":"publish","type":"post","link":"https:\/\/www.freshorganicmotion.com\/de\/maskottchen-erziehung-spiel\/","title":{"rendered":"Maskottchen Bildung: Lernen wird zum Spiel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11357\" class=\"elementor elementor-11357\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee7bc3 e-con-full e-flex e-con e-parent\" data-id=\"9ee7bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4f045 elementor-widget elementor-widget-image\" data-id=\"6f4f045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"725\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif.png\" class=\"attachment-large size-large wp-image-11367\" alt=\"Mascotte d&apos;une plateforme \u00e9ducative nomm\u00e9e Abilous. C&apos;est un \u00e9cureuil avec un hoodie jaune.\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif.png 1416w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif-400x225.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif-200x112.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif-768x432.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-article-plateforme-abilous-portfolio-ecureuil-hoodie-jaune-educatif-18x10.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c791e2f e-flex e-con-boxed e-con e-parent\" data-id=\"c791e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ce422 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c1ce422\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C'est quoi une mascotte pour l'\u00e9ducation ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5fd61 elementor-widget elementor-widget-text-editor\" data-id=\"ed5fd61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une mascotte pour l\u2019\u00e9ducation, c\u2019est<strong> apprendre tout en s\u2019amusant<\/strong>. C\u2019est le compagnon de jeu parfait pour les enfants et les adolescents. Elle joue le r\u00f4le d\u2019un grand fr\u00e8re ou d\u2019une grande s\u0153ur et <strong>fait office de guide<\/strong>. La mascotte \u00e9ducative s\u2019int\u00e8gre aussi bien dans un jeu virtuel que dans l\u2019interface lors d\u2019une r\u00e9compense.<\/p>\n<p>Dans cet article, nous allons explorer les raisons pour lesquelles il est <strong>b\u00e9n\u00e9fique<\/strong> d&rsquo;utiliser une mascotte dans le domaine de l&rsquo;<strong>\u00e9ducation<\/strong>. <br>Ensuite, nous examinerons<strong>&nbsp;l&rsquo;\u00e9tude de cas d&rsquo;Abilous<\/strong>, la future star de votre petit cousin. Pour finir, nous passerons en revue les diverses \u00e9tapes n\u00e9cessaires \u00e0 la cr\u00e9ation et \u00e0 l&rsquo;int\u00e9gration de la mascotte sur la plateforme \u00e9ducative Abilous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d84b08 e-flex e-con-boxed e-con e-parent\" data-id=\"4d84b08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581d30e animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"581d30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi opter pour une mascotte dans l\u2019\u00e9ducation ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd32e0 elementor-widget elementor-widget-image\" data-id=\"6dd32e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1290\" height=\"1014\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique.png\" class=\"attachment-large size-large wp-image-11324\" alt=\"Mascotte d&apos;une plateforme \u00e9ducative nomm\u00e9e Abilous. C&apos;est un \u00e9cureuil avec un hoodie jaune.\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique.png 1374w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique-400x314.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique-200x157.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique-768x604.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascotte-abilous-portfolio-ecureuil-volant-ludique-15x12.png 15w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Abilous, l'\u00e9cureuil au pull jaune, cr\u00e9ation du studio pour la plateforme ludo-\u00e9ducative Abilous.\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bc315 elementor-widget elementor-widget-text-editor\" data-id=\"c6bc315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Souvenez-vous de vos ann\u00e9es d\u2019\u00e9cole<\/strong> : apprendre \u00e9tait souvent per\u00e7u comme <strong>une t\u00e2che sans fin<\/strong>. Les devoirs du dimanche soir causaient du stress tant pour les enfants que pour les parents. En revanche, quand il s\u2019agissait de <strong>jouer sur l\u2019ordinateur<\/strong>, vous \u00e9tiez totalement dedans ! <br \/>Vous vous rappelez peut-\u00eatre des jeux vid\u00e9o \u00e9ducatifs comme <strong>Adibou<\/strong>, <strong>Marine Malice<\/strong>, <strong>Pouce Pouce<\/strong> ou encore <strong>Spy Fox<\/strong> (celui-ci \u00e9tait plus un jeu d\u2019\u00e9nigmes). Ces jeux d\u2019apprentissage ont permis \u00e0 des milliers d\u2019enfants d\u2019apprendre tout en s\u2019amusant. <br \/>Ce qui unit tous ces jeux, c\u2019est l\u2019immersion. Et le secret de cette immersion, c\u2019est un univers coh\u00e9rent et des personnages attachants. Ainsi, la mascotte ou le personnage principal de ces CD-ROM \u00e9tait con\u00e7u pour <strong>inspirer confiance<\/strong> \u00e0 l\u2019enfant, un peu comme un <strong>ami sympa<\/strong> qui lui parle et le comprend, contrairement aux adultes, souvent trop \u00e9loign\u00e9s de son monde imaginaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9295980 e-flex e-con-boxed e-con e-parent\" data-id=\"9295980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-139783f elementor-widget elementor-widget-heading\" data-id=\"139783f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas : Abilous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e94fb8 elementor-widget elementor-widget-heading\" data-id=\"1e94fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58451eb elementor-widget elementor-widget-text-editor\" data-id=\"58451eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le studio a \u00e9t\u00e9 contact\u00e9 par Vanina Berger, responsable de la communication de la <strong>startup Abilous<\/strong>. <br \/>Cette jeune soci\u00e9t\u00e9, incub\u00e9e \u00e0 l\u2019<strong>INRIA<\/strong>, con\u00e7oit une plateforme \u00e9ducative destin\u00e9e aux enfants et adolescents, allant de l\u2019\u00e9cole primaire au lyc\u00e9e. <br \/>L\u2019objectif d\u2019Abilous est d\u2019apprendre tout en s\u2019amusant gr\u00e2ce \u00e0 une s\u00e9rie de d\u00e9fis ludiques : mots \u00e0 recomposer, calculs \u00e0 r\u00e9soudre, dates \u00e0 associer \u00e0 leurs \u00e9v\u00e9nements historiques\u2026 L\u2019id\u00e9e est de proposer une <strong>exp\u00e9rience interactive<\/strong>, \u00e0 mi-chemin entre le cahier de vacances et le jeu vid\u00e9o \u00e9ducatif. C\u2019est dans ce contexte qu\u2019Abilous a souhait\u00e9 int\u00e9grer une mascotte qui jouerait le <strong>r\u00f4le de guide<\/strong> et de<strong> compagnon<\/strong>, un personnage attachant, per\u00e7u comme un ami, un grand fr\u00e8re ou une grande s\u0153ur. <br \/>La plateforme offrait d\u00e9j\u00e0 un univers en flat design, que le studio devait respecter et prolonger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9ff7d elementor-widget elementor-widget-heading\" data-id=\"7c9ff7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cahier des charges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3a5e2 elementor-widget elementor-widget-text-editor\" data-id=\"5f3a5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concevoir une mascotte amicale et captivante pour la plateforme \u00e9ducative Abilous.<\/p><p>Public vis\u00e9 : <strong>jeunes enfants et adolescents.<\/strong><\/p><p>Contraintes :\u00a0 besoin d\u2019un <strong>personnage non genr\u00e9,<\/strong> reconnaissable par tous.<\/p><p>Le principal d\u00e9fi \u00e9tait de cr\u00e9er une <strong>mascotte universelle<\/strong>, capable d&rsquo;attirer les enfants tout en demeurant cr\u00e9dible et s\u00e9duisante pour les adolescents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aba583 elementor-widget elementor-widget-heading\" data-id=\"3aba583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pistes cr\u00e9atives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f8abe elementor-widget elementor-widget-text-editor\" data-id=\"90f8abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>Deux axes<\/strong> principaux ont d&rsquo;abord \u00e9t\u00e9 examin\u00e9s :<\/div><div>1. <strong>Le g\u00e9nie,<\/strong> une figure arch\u00e9typale du mentor et du savoir.<\/div><div>2. <strong>L&rsquo;\u00e9cureuil,<\/strong> un animal sugg\u00e9r\u00e9 par la StartUp Abilous, repr\u00e9sentant la curiosit\u00e9, l&rsquo;agilit\u00e9 et une \u00e9nergie positive.<\/div><div>\u00a0<\/div><div>Suite \u00e0 de nombreux croquis et discussions, l&rsquo;option de l&rsquo;\u00e9cureuil s&rsquo;est r\u00e9v\u00e9l\u00e9e \u00e9vidente. Ce personnage rappelait<strong> un ami r\u00e9confortant et joyeux,<\/strong> en parfaite harmonie avec l&rsquo;esprit d&rsquo;Abilous.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cacea8 elementor-widget elementor-widget-image\" data-id=\"8cacea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1290\" height=\"639\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie.png\" class=\"attachment-large size-large wp-image-11371\" alt=\"croquis mascottes g\u00e9nie\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie.png 1416w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie-400x198.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie-200x99.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie-768x380.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-genie-18x9.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Exploration d\u2019une premi\u00e8re piste : le g\u00e9nie.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c01c9c elementor-widget elementor-widget-image\" data-id=\"9c01c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"639\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil.png\" class=\"attachment-large size-large wp-image-11372\" alt=\"\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil.png 1416w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil-400x198.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil-200x99.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil-768x380.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/croquis-mascotte-education-ecureuil-18x9.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Recherches de croquis (\u00e9cureuils et formes exploratoires)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f2bf1 elementor-widget elementor-widget-heading\" data-id=\"90f2bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processus de cr\u00e9ation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924943f elementor-widget elementor-widget-text-editor\" data-id=\"924943f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Le studio a r\u00e9alis\u00e9 plusieurs <strong>it\u00e9rations graphiques<\/strong> pour parvenir au design final :<\/div><div>&#8211; <strong>Exploration de silhouettes et d\u2019expressions<\/strong> pour saisir la personnalit\u00e9 du personnage.<\/div><div>&#8211; Recherche de palettes de couleurs alliant <strong>r\u00e9alisme et douceur.<\/strong><\/div><div>&#8211; Tests avec et sans accessoires pour \u00e9quilibrer l\u2019aspect humain et animal.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7edc8b elementor-widget elementor-widget-image\" data-id=\"b7edc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"557\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil.png\" class=\"attachment-large size-large wp-image-11379\" alt=\"\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil.png 1624w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil-400x173.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil-200x86.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil-768x332.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil-1536x663.png 1536w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/recherches-graphique-mascotte-education-ecureuil-18x8.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Recherches graphiques autour du personnage de l\u2019\u00e9cureuil.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c5957 elementor-widget elementor-widget-text-editor\" data-id=\"48c5957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Le choix final s\u2019est orient\u00e9 vers un \u00e9cureuil brun, une couleur naturelle et rassurante, habill\u00e9 d\u2019un hoodie jaune qui \u00e9voque la bonne humeur, la chaleur et l\u2019\u00e9nergie solaire.<\/div><div>Cette combinaison repr\u00e9sente parfaitement la philosophie d\u2019Abilous : apprendre dans la joie et la bienveillance.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb0c09 elementor-widget elementor-widget-heading\" data-id=\"0fb0c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Livrables<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440d4fa elementor-widget elementor-widget-text-editor\" data-id=\"440d4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Le projet a abouti \u00e0 un ensemble exhaustif de livrables :<\/div><div>&#8211; La mascotte Abilous, d\u00e9clin\u00e9e en 7 expressions et postures vari\u00e9es, facilitant son int\u00e9gration dans diff\u00e9rentes situations de la plateforme.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7998bff elementor-widget elementor-widget-image\" data-id=\"7998bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"805\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-1920x1198.png\" class=\"attachment-large size-large wp-image-11380\" alt=\"Toutes les poses et expressions de la mascotte officielle de Abilous, la plateforme pour l&apos;\u00e9ducation.\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-1920x1198.png 1920w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-400x250.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-200x125.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-768x479.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-1536x959.png 1536w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-2048x1278.png 2048w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/mascottes-expressions-poses-mascotte-education-ecureuil-18x12.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Toutes les poses et expressions de la mascotte officielle de Abilous, la plateforme pour l'\u00e9ducation.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43d6d6 elementor-widget elementor-widget-text-editor\" data-id=\"e43d6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>&#8211; Un ensemble d\u2019illustrations de d\u00e9cors illustrant un plateau de jeu, mat\u00e9rialisant le parcours de progression des utilisateurs dans une approche de gamification.<\/div><div>&#8211; Un univers \u00e9volutif, con\u00e7u pour \u00eatre enrichi de divers biomes (prairie, for\u00eat, lac\u2026) afin d\u2019\u00e9largir l\u2019exp\u00e9rience visuelle et ludique au fil du temps.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafe3fd elementor-widget elementor-widget-image\" data-id=\"fafe3fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"805\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil.png\" class=\"attachment-large size-large wp-image-11384\" alt=\"\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil.png 1400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil-400x250.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil-200x125.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil-768x479.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/progression-plateau-jeu-mascotte-education-ecureuil-18x12.png 18w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871831c elementor-widget elementor-widget-image\" data-id=\"871831c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"749\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil.png\" class=\"attachment-large size-large wp-image-11385\" alt=\"\u00c9l\u00e9ments graphiques qui composent l&apos;interface de progression de l&apos;application Abilous.\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil.png 1200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil-400x250.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil-200x125.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil-768x479.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/icones-progression-plateau-jeu-mascotte-education-ecureuil-18x12.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00c9l\u00e9ments graphiques qui composent l'interface de progression de l'application Abilous.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29b3a7 elementor-widget elementor-widget-text-editor\" data-id=\"b29b3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Ces \u00e9l\u00e9ments offrent une grande flexibilit\u00e9 d\u2019adaptation pour le d\u00e9veloppement futur de la plateforme et renforcent la coh\u00e9rence narrative de l\u2019exp\u00e9rience utilisateur.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944419b elementor-widget elementor-widget-heading\" data-id=\"944419b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultat final<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ceba6 elementor-widget elementor-widget-text-editor\" data-id=\"62ceba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;\u00e9cureuil Abilous est maintenant le <strong>repr\u00e9sentant officiel de la plateforme<\/strong>.<br \/>Plein d&rsquo;\u00e9nergie et de malice, il guide les enfants dans leur apprentissage, c\u00e9l\u00e8bre leurs succ\u00e8s et rend l&rsquo;exp\u00e9rience \u00e9ducative plus captivante et humaine.<br \/>Une mascotte \u00e0 la fois <strong>\u00e9ducative<\/strong>, <strong>optimiste<\/strong> et <strong>charismatique<\/strong>, en accord avec la vision <strong>d&rsquo;Abilous<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737f151 elementor-widget elementor-widget-image\" data-id=\"737f151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"876\" src=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte.png\" class=\"attachment-large size-large wp-image-11386\" alt=\"Avis client positif 5 \u00e9toiles\" srcset=\"https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte.png 1120w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte-400x313.png 400w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte-200x156.png 200w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte-768x601.png 768w, https:\/\/www.freshorganicmotion.com\/wp-content\/uploads\/avis-client-mascotte-15x12.png 15w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fdddb elementor-widget elementor-widget-heading\" data-id=\"93fdddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce que le studio a retenu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5922d07 elementor-widget elementor-widget-text-editor\" data-id=\"5922d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce projet a constitu\u00e9 une exp\u00e9rience <strong>cr\u00e9ative<\/strong> et enrichissante, s&rsquo;aventurant dans un domaine encore peu explor\u00e9 : la <strong>mascotte \u00e9ducative.<\/strong><br \/>Le processus d&rsquo;it\u00e9ration, ainsi que la r\u00e9flexion sur l&rsquo;\u00e9quilibre entre <strong>\u00e9motion<\/strong>, <strong>accessibilit\u00e9<\/strong> et univers graphique, ont permis d&rsquo;\u00e9tablir une v\u00e9ritable m\u00e9thode pour ce type de cr\u00e9ation, \u00e0 l&rsquo;intersection du design narratif, du jeu vid\u00e9o et de la p\u00e9dagogie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0eccf7 e-flex e-con-boxed e-con e-parent\" data-id=\"e0eccf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862176f elementor-widget elementor-widget-heading\" data-id=\"862176f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Parlez-nous de votre projet.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f828099 elementor-widget elementor-widget-wpforms\" data-id=\"f828099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-8627\"><form id=\"wpforms-form-8627\" class=\"wpforms-validate wpforms-form\" data-formid=\"8627\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/de\/wp-json\/wp\/v2\/posts\/11357\" data-token=\"c0724afbbf5121fbae770dd85f596c06\" data-token-time=\"1791917705\"><noscript class=\"wpforms-error-noscript\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-8627-field_5-container\" class=\"wpforms-field wpforms-field-name\" data-field-type=\"name\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-8627-field_5\">Le nom de votre entreprise \/ marque  <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-8627-field_5\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][5]\" aria-errormessage=\"wpforms-8627-field_5-error\" required><\/div><div id=\"wpforms-8627-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-type=\"name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-8627-field_0\">Votre nom et pr\u00e9nom <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-8627-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" aria-errormessage=\"wpforms-8627-field_0-error\" required><\/div><div id=\"wpforms-8627-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-type=\"email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-8627-field_1\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-8627-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" aria-errormessage=\"wpforms-8627-field_1-error\" aria-describedby=\"wpforms-8627-field_1-description\" required><div id=\"wpforms-8627-field_1-description\" class=\"wpforms-field-description\">Nous vous contacterons \u00e0 cette adresse.<\/div><\/div><div id=\"wpforms-8627-field_25-container\" class=\"wpforms-field wpforms-field-phone\" data-field-type=\"phone\" data-field-id=\"25\"><label class=\"wpforms-field-label\" for=\"wpforms-8627-field_25\">T\u00e9l\u00e9phone <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"tel\" id=\"wpforms-8627-field_25\" class=\"wpforms-field-medium wpforms-field-required wpforms-smart-phone-field\" data-rule-smart-phone-field=\"true\" name=\"wpforms[fields][25]\" aria-label=\"T\u00e9l\u00e9phone\" aria-errormessage=\"wpforms-8627-field_25-error\" required><\/div><div id=\"wpforms-8627-field_49-container\" class=\"wpforms-field wpforms-field-radio\" data-field-type=\"radio\" data-field-id=\"49\"><fieldset><legend class=\"wpforms-field-label\">Quel est l&#039;objectif principal de votre mascotte ? <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-8627-field_49\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-8627-field_49_1\" name=\"wpforms[fields][49]\" value=\"Donner un visage \u00e0 ma marque\" 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