Industrial property for the mascot: what is it?

Industrial property protection for an image, such as a design or a mascot, is based on various rights. These rights vary according to the nature of the image and its commercial use. Several protection mechanisms exist.

1. Copyright

Copyright guarantees protection for original works such as designs, models and mascots. In effect, a work benefits automatically from this protection, without the need for registration, as soon as it is created. This gives the author exclusive rights to exploit, reproduce and distribute his or her work.

Protection period :
In France, protection lasts for the lifetime of the author, followed by 70 years after death.