A mascot to represent your brand and attract your audience
You have a solid product, an offer that holds up... but your brand remains invisible?
Your ad budgets are burning faster than a cookie in a hot oven, yet your audience isn't sticking around?
Normal. In an ecosystem saturated with messages, the brain doesn't retain logos, it retains faces.
And that's exactly where the magic happens: a mascot isn't just a drawing.
It's the emotional anchor your strategy lacks.
The one that humanizes your world, tells your story... and above all..., creates a connection that converts.
Why is using a Branded Mascot System a good strategy?
You're not just looking for a beautiful illustration.
You want a marketing tool that works for your brand and helps your employees make the right decisions.
This is precisely what a Brand Mascot System offers: a character conceived as a real brand lever, not just a gimmick.
In concrete terms, what impact does this have?
Stand out from the crowd
A unique, memorable design that makes your brand stand out from the crowd.
Creating a warmer welcome
Your mascot becomes your audience's natural guide: it explains, reassures, makes them smile... and effortlessly enhances the user experience.
Establish a strong visual coherence
A clear, recognizable universe that unifies all your media and reinforces your identity at every point of contact.
Corporate mascots: preconceived ideas vs. reality
“It's a gadget for kids.”
Not at all. A mascot is first and foremost a formidable memorization tool: Michelin, Lacoste and Mailchimp are shining examples.
If poorly exploited, it becomes a mere gadget. On the other hand, if well conceived, it becomes a real strategic lever for the brand.
"It's really expensive."
It's an investment that pays for itself over many years. A good persona works for you, day in and day out. On the other hand, an advertising campaign that doesn't work... that's really expensive.
"The design process takes too long."
Creating too quickly often means having to start all over again. We design a mascot to last 10 years, clear, consistent and adaptable. A robust asset, not a hasty rebranding.
Demonstration by example: How we designed “Mimi Koloa”
To give you an idea of our method, let us take you behind the scenes. This is the story of the birth of Mimi, our very own ambassador, the mascot of mascots.
Phase 1: DNA & Strategy (Framing)
We never draw at random. We never do. It all starts with the brand's DNA, target, values and tone.
Our customers : SMEs and ETIs.
Our values : warm, available, human.
Our story: Mimi is “the mascot of mascots”, curious, shy but courageous. He explores, he tries out jobs, he learns... In short, he's our living storytelling.
Aesthetics : volume, nostalgic, Japanese video game atmosphere
Phase 2: Design & Creation
Now, we translate words into forms. Design is not decorative: it materializes strategy.
Round shapes to embody benevolence.
Animal totem The duck: both free and distinguished.
Brand colors for visual anchoring.
A clear path: from sketch → to clean-up → to a colorful, expressive 3D version.
The result: visuals flow directly from meaning.
Phase 3: Deployment
This is where the mascot starts to “work”.
Mimi lives on the site, in our videos, our networks, our presentations.
He guides, he paces, he embodies.
And the impact? → Better recall, more sympathy, more clarity. A presence that creates a bond, naturally.
Fresh Organic Motion: We customize the process for your brand
Mimi looks just like us.
And your mascot will represent you.
Because we never choose a style at random: we design bespoke products, tailored to your DNA, your market, your personality.
Before we draw anything, we take the time to really get to know you: your values, your customers, your ambitions, your tone, your constraints...
It's this framework that ensures your future mascot won't be a generic character, but yours, one that can exist only in your universe.
That's what our studio expertise is all about: a solid process, a proven methodology... and a fully customized creation.
In the end, you don't get “a mascot”, but the mascot that represents your brand like no other.
Case studies: they breathed new life into their brand
Wondering what a mascot looks like in real life?
Dive into the world of B&Find and Abilous, and see how we've transformed their communication with a tailor-made character.
B&Find A welcome mascot for a connected temping agency : a trio of amusing characters who embody the service and guide the public along the way.
Abilous A fun, educational mascot for a game-based learning platform: a companion that helps children and teenagers learn while having fun.
Explore the complete portfolio and go behind the scenes of our brand mascots.
Ready to create your own Mimi?
Contact us for a free quote.
We trust each other
FAQ :
Special mascot FAQ
What is a digital mascot?
A mascot is an imaginary character, and if it's digital, it means it's only found on digital or print media.
We say digital because we don't make mascot costumes.
How is a digital mascot created?
We combine ancient and modern techniques in our creative process. Ideas often take shape on paper, where we sketch in pencil. We then digitize these sketches and refine them on iPad, usually using the Procreate application. The aim is to get a polished sketch before reworking it on a MacBook Pro with Adobe software. For a professional rendering, we use Illustrator, during which stage we define the graphic style, including colors, outlines, shadows, and the integration of your logo on the mascot.
How much does it cost to create a mascot?
Find out the prices of digital mascot creation services:
How long does it take to create a mascot?
The design process is divided into 4 stages, and takes an average of 5 to 6 weeks from first appointment to delivery.
Why does it take longer to create a 3D mascot than a 2D one?
3D modeling techniques are time-consuming, as they must first be flattened in 2D.
How many proposals and round-trips are included in the creative process?
Each stage requires a lot of back and forth:
- steps for creating the two tracks and perfecting a sketch track : 8 round trips included.
- graphic design stage (creation of final rendering) : 4 round trips included.
> The aim is to prevent any inappropriate use of our service.
What files will I receive once the mascot is finished?
- Our studio provides you with files optimized to your preferences.
- For integration in Canva with a background, we deliver a PNG with a transparent background.
- If you need a print, a PDF file will also be available, as well as the original file for your archives. No hassle, it's all included.
Can I provide a brief or idea for my mascot?
Yes, feel free to provide us with any information you may require. You can also ask us for advice. We always offer you two design options to guarantee your satisfaction.
Can I have exclusivity on my mascot?
Yes, absolutely! Once the project has been finalized and paid for, we'll transfer all rights to the mascot to you.