Social Media Editorial Guidelines: The Real Solution When You're Stuck for Ideas
Your company isn't just lacking inspiration. It has a problem…
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Annual "Chestnut" Calendar for the 2026–2027 School Year: 52 Weeks of Ideas for Bringing Your Mascot to Life
The start of the school year, three vacation periods, holidays, exams…
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Safety Talk: 15 Topics and Methods for Teams That Really Listen in 2026
On average, a safety officer leads one safety talk per week….
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What Gen Alpha Mascots Teach Brands
The Minecraft Creeper is featured on 800 million backpacks….
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Character Branding: What It Costs, What It Brings
Asking about the return on investment for a mascot is…
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Kit, the Firefox Mascot: When a Brand Chooses Emotion to Regain Its Freedom
Il y a des décisions marketing qui ressemblent à de…
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Lil’ Finder Guy: When Apple Steps Out of Its Comfort Zone to Speak to a New Generation
To mark the launch of its MacBook Neo, Apple has…
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The Psychology of Mascots: Why We Trust Them
While brands such as Michelin, M&M’s, and Duracell have been investing since…
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Brand Character: The Complete Guide (Mission, Steps, and Inspiring Examples)
The brand character is an imaginary figure, animal, object...
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Welcome mascot: service as a mission
A trio of fun mascots for a connected temping agency. A...
