Character Design Studio, France
Creating a corporate mascot: a unforgettable face for your brand
Your custom-designed mascot is the emotional anchor that your customers remember. A vibrant, protected identity—exclusively owned by 100%—that cannot be generated by AI.
★★★★★ 5/5 on Google · GRDF, EDF, Baudelet, and over 30 other brands we've worked with
filed with EUIPO ✓
Mimi Koloa
- Project completed in 8 weeks
They trust us
GRDF
EDF
Baudelet Environment
Abiloa
Nouna Sculpture
TERRAO
MegaScène Festival
B&Find
Why a mascot?
The brain remembers faces, not logos
A mascot isn't just a gimmick. It's a strategic asset that works around the clock for your brand—on your social media, at your booths, during your training sessions, and in your campaigns.
🎯
Humanize your brand
A face creates an instant emotional connection. Your customers remember a character three times longer than an abstract logo.
📣
Posts featuring a mascot generate, on average, twice as many interactions. Your character becomes the central theme of all your communications.
🛡️
An asset protected for life
Unlike AI, your mascot is unique, can be registered with the EUIPO, and belongs to 100% and your company. No one can copy it.
Our creations
Mascots Designed to Win Over Fans
Each character is the result of in-depth strategic planning—including brand DNA, target audience, and values—before the first pencil stroke is made.
Baudelet Environment
Dama
Workplace Safety & QSE Culture
B&Find
Findoo
Temporary Staffing
Abiloa
Abi
Training & Active Learning
Soulhié joinery
Dési
Home Page and Logo
Why a mascot?
How is an effective mascot created?
Illustration featuring Mimi Koloa, the mascot and ambassador for Fresh Organic Motion, showing the strategy for EUIPO protection.
Brief & Discovery
It all starts with a meeting (by phone or video call) to understand your world, your target audience, and what the character should embody. We don’t draw a single line until we’ve laid the right foundation.
Sketches & Approval
We're presenting two sketch concepts for your consideration. Six rounds of revisions are included to refine the design until we achieve the perfect result. You choose the direction, and we'll finalize it together.
Vector Design
The character is modeled using professional software, with four rounds of revisions included. Poses, expressions, variations—everything is designed for immediate use in your media.
3D modeling
2D covers all common uses, from administrative documents to social media posts. To take it a step further, 3D gives the character a spectacular presence: videos, animations, booths, and events. It’s an option, not a requirement.
Delivery & Range
All source files are delivered via email or Google Drive. A user guide and Canva templates are included so your team can get up and running from day one. EUIPO protection is available as an option.
Author of *The Brand Character Guide*
The studio
Julien Favry,
Fresh Organic Motion
I don't create mascots. I build lasting brand assets. Every project begins with a strategic question: What role should this character play in your customers' lives?
Studio 100% (France) has specialized exclusively in mascot design for the past 8 years. No one-size-fits-all approach, no outsourcing: you work directly with the designer and their partners.
They Share Their Stories
What the Transformation Says
Tangible results, not just polite thanks.
"Dama has changed the way our field teams talk about safety. We now have a catchphrase, a face, and a story. The training sessions have come to life."
"Julien understood what I wanted to convey. The mascot, Abi, perfectly embodies our educational values. My users recognize her everywhere in our materials."
"We were looking to humanize an HR brand that’s inherently cold. Findoo gave B&Find a whole new personality. Our candidates have grown attached to it, and that’s priceless."
Why not AI?
AI generates images. We create an asset.
Chat GPT, Midjourney, and the like produce generic visuals that can’t be trademarked and lack strategic identity. Your mascot should be worth years of communication, not just a 30-second prompt.
Let's get started together
Your Diagnosis
Free in 30 minutes
No impersonal quote in your inbox. A phone conversation with Julien to understand your project, your goals, and what your mascot needs to accomplish.
Frequently Asked Questions
Everything You Want to Know
Your brand
deserves a face.
A 30-minute assessment, no obligation.