Motion Design Studio · Lille · Hauts-de-France

Motion Design in Lille: We Bring to Life your character

To us, motion design is like theater: a message, a story, and a character who brings it to life. Your complex subject takes the stage, and your audience remembers it.

2D · 3D · voice-over · subtitles · streaming formats

Yeah, right…

Click on the characters—they all have something to say.

Act I · The Cast

A video is like a troupe.
To each his own role.

Behind every minute of animation, there are five different professions. Choose a name from the program: they take the stage.

Cast

in order of importance (according to Roua)

Double-click: they've got personality.

Roua, the director Cut! This scene doesn't serve the purpose.
Direction · The Script

Roua

That's the basics. Roua writes the script and gives the directions: every scene serves your purpose; if it doesn't, it's cut.

Act II · The Script

A message. A story.
A character.

Still following this order—Roua requires it. Choose your goal: the script will be written for you.

Your videoVersion approved by Roua

Scene 1 · The ThemeYou understand your service clearly. But your customers don't yet.
Scene 2 · The StoryA lost customer, a simple solution, and a smile at the end.
Scene 3 · The CharacterIt guides your client step by step. We remember the message because we experienced it alongside them.

(Mimi enters from stage right. The audience leans forward.)

Roua explains the script, scene by scene

Act III · Rehearsals

From Sketch to Character alive.

Drag the slider to see the transformation.

An actor doesn't go on stage without rehearsing. Neither does a character: we sketch out their silhouette, their gait, and their expressions. Only then do they move, and only then do they seem real.

Here, Mimi Koloa, the studio's mascot, from line art to 3D rendering. We'll use the same method for yours, whether it already exists or we're created with you.

Sketch of Mimi Koloa, the Fresh Organic Motion mascot, before the animation
Mimi Koloa in 3D, ready to be animated as motion graphics Sketch3D Rendering

Intermission · The Difference

Motion graphics or motion design
character?

Motion graphics

It's informative.

Shapes, numbers, and icons that move. Ideal for data or a process.

Character Motion Design

That leaves a mark.

A hero who acts, hesitates, and reacts. Your audience will connect with him and remember your message.

We know how to do both, and we often mix them. Our specialty is the second one.

Now Playing · Sample Project

From food waste to green gas,
in one minute.

For GRDF Ouest, an invisible loop brought to life by characters: what’s thrown away at the festival finds its way back into the network.

Illustrated characters in front of a festival scene, from the motion design video created for GRDF Ouest about food waste being converted into green gas 0:53
GRDF West

Biowaste and Green Gas at Festivals

Explain the cycle from organic waste to renewable gas to festivalgoers, without using jargon and without oversimplifying the industry.

  • 01Start with the festivalgoer, not the factory.
  • 02It really brings things full circle on screen.
  • 03Understandable without sound, for Facebook and LinkedIn.
Format · 53 sDistribution · Social Media
Read the case study

No surprises

4 acts, one character
who speaks for you.

Click on each act: the spotlights will come on as you do.

Lille · Metropolitan Area · Hauts-de-France

Your animation studio in Lille and the Hauts-de-France region.

Companies in the Lille metropolitan area, communications agencies, institutions, and organizations: we’ll kick off your project via video conference, and you’ll approve each step online.

You're in charge; the troupe takes care of the show.

Visiobriefing and progress updates
OnlineStoryboard and animatic to be approved
All formats16:9, square, portrait
LilleRoubaixTourcoingVilleneuve-d'AscqArrasValenciennesDunkirkAmiens

On Tour · Hauts-de-France

Your character

Every night on your screens

with Mimi · Roua · Skivinne · Mina
and Hamonde in the role of the audience

Where your character speaks

One play, several scenes.

Explanatory Video

Get your quote in less than 90 seconds.

Social Media

Reels, TikTok, LinkedIn: short, vertical formats.

Website

Animated and interactive mascot on your pages, like here.

In-house Training

Instructions and workplace safety that we remember.

Questions from the audience

Motion Design in Lille:
what is expected of us.

What is motion design?

It’s graphic animation that conveys a message. At Fresh Organic Motion, we do this using a character: the character tells a story, and that story conveys your message.

Motion design or motion graphics—what's the difference?

Motion graphics animate shapes, text, and numbers. Character motion design adds a hero and a narrative. The former informs; the latter creates a connection.

Are you animating a character that already exists?

Yes. We animate it in 2D or 3D while staying true to its character. No character yet? We'll created with you, and then we animate it.

How long does it take to make a video?

Generally, allow 4 to 6 weeks from the initial call to delivery, depending on the video's length and the character.

Do you work with companies in Lille?

Yes, throughout the Lille metropolitan area and the Hauts-de-France region. Video briefs, storyboards, and animations approved online; delivery in all formats. You can monitor your project as if you were right there in the studio.

Mimi Koloa and the cast take a bow; please contact Fresh Organic Motion Studio

Curtain

Your comment deserves a character.

Hamonde is sold on it. Your audience will be next. We'll get back to you within 24 business hours.