Education mascot: learning becomes a game
What's an education mascot?
A mascot for education means learning while having fun. It's the perfect playmate for children and teenagers. It plays the role of a big brother or sister and acts as a guide. The educational mascot can be integrated into a virtual game as well as a reward interface.
In this article, we will explore the reasons why it is beneficial to use a mascot in theeducation.
Next, we look at Abilous case studyyour little cousin's future star. Finally, we'll go through the various steps involved in creating and integrating the mascot on the Abilous educational platform.
Why opt for a mascot in education?
Remember your school years learning was often perceived as a never-ending task. Sunday evening homework was stressful for both children and parents. On the other hand, when it came to playing on the computeryou were totally into it!
You may remember educational video games such as Adibou, Marine Malice, Pouce Pouce or even Spy Fox (this one was more of a puzzle game). These learning games have enabled thousands of children to learn while having fun.
What unites all these games is immersion. And the secret of this immersion is a coherent universe and engaging characters. Thus, the mascot or main character of these CD-ROMs was designed to inspire confidence to the child, a bit like a nice friend who speak to him and understand him, unlike adults, who are often too far removed from his imaginary world.
Case study: Abilous Abilous
Context
The studio was contacted by Vanina Berger, head of communications for the startup Abilous.
This young company, incubated atINRIAhas designed an educational platform for children and teenagers, from elementary school through to high school.
The aim of Abilous is to make learning fun, thanks to a series of fun challenges: words to recompose, calculations to solve, dates to associate with their historical events... The idea is to offer a fun and entertaining way to learn. interactive experiencehalfway between a vacation notebook and an educational video game. It was in this context that Abilous decided to integrate a mascot who would play the role of the guiding role and companionHe's an endearing character, seen as a friend, a big brother or sister.
The platform already offered a flat design universe, which the studio had to respect and extend.
Specifications
Design a friendly, captivating mascot for the Abilous educational platform.
Target audience: young children and teenagers.
Constraints: need for a gender-neutral character, recognizable by all.
The main challenge was to create a universal mascotThis is a brand that appeals to children while remaining credible and appealing to teenagers.
Creative paths
Creation process
Deliverables
Final result
The Abilous squirrel is now the official platform representative.
Full of energy and mischief, he guides children in their learning, celebrates their successes and makes the educational experience more captivating and human.
One mascot at a time educational, optimistic and charismaticin line with the vision d'Abilous.
What the studio has retained
This project was an experiment creative and rewarding, venturing into a little-explored field: the educational mascot.
The iteration process, as well as reflection on the balance between emotion, accessibility and graphic universe, have made it possible to establish a real method for this type of creation, at the intersection of narrative design, video games and pedagogy.