Welcome mascot: service as a mission
What is a welcome mascot?
Knowing how to welcome the public is fundamental for a service provider this often represents 50 % of work.
Whether it's a physical welcome or a presence in lineIt's crucial to deliver a warm, consistent experience. In this context, the mascot is proving to be a powerful communication tool. It represents the spirit of the company, reassures visitors and establishes an emotional bond from the outset.
On a website or social network, it contributes to humanizing the brandto guide the user and highlight the values of proximity and benevolence.
How does a welcome mascot work?
The welcome mascot functions as a digital ambassador:
it embodies your brand while guiding the public along the way.
Designed to be identifiable, expressive and in harmony with your corporate identity. enriches the user experience and strengthens brand loyalty.
Case study: B&Find B&Find
Context
B&Find, a temporary employment agency based in Lyon, asked us to create its welcome mascot for its launch.
The company wanted a powerful conceptcapable of reflecting both its human values and its modern approach to recruitment.
The objective: to develop a trio of mascots representing the three pillars of their business:
- the customer,
- B&Find recruiter,
- the temporary worker.
All in a positive, bright and gender-neutral style, to reach a working-age adult audience without exclusion or stereotyping.
Creative paths
Two areas were examined:
1. Bees, in connection with the B&Find "Bee", representing team spirit, energy and benevolence.
2. The geared characters, alluding to both the sun and the synergy of collaborative work. These bright, luminous images were intended to embody the brand's vitality and human roots.
Creation process
The project was structured around a complete 2D to 3D workflow:
- 2D testing The proportions, expressions and color palette were created in Adobe Illustrator.
- The 3D modeling was done on Blender, with careful attention paid to poses and postures to avoid rigidity.
- A bespoke shader was created, combining illustration and 3D, to achieve this glossy, organic finish characteristic of the brand.
Particular attention has been paid to the staging of the characters, each of whom embodies a specific role while sharing a common identity. common basis, thus ensuring overall visual consistency.
Conclusion
The B&Find project demonstrates the impact of a carefully designed welcome mascot: it transcends mere visual appeal to become a genuine vector of trust and a brand image tool in its own right.
This creation is the work of Fresh Organic Motion, at the intersection of design, storytelling and 3D.