Some subjects are tricky to tackle or quite complex to grasp. That's why it's important to take the time to explain them properly. So having a clear and effective communication medium is the best way to give your audience a well-defined image. Today, infographics and audiovisuals are combined in a video advertisement in...
Every year, graphic trends evolve and adapt, influenced by many factors, drawing on past years and integrating with the times to reinvent themselves.A look at three graphic trends to watch out for in 2022! The visual importance of typography Typography is still a central element of visual communication, and has...
Having a 3D NFT collection means that the NFT image is in volume. The volume character is presented either as a still image, a video or as an interaction. In the first case, it's beautiful, but doesn't exploit all the possibilities offered by 3D. Having an animated 3D video makes it possible to...
Today, motion design animation is an essential communication technique. More accessible than a short film, motion design is aimed at major brands and companies, as well as smaller structures and self-employed entrepreneurs. Unlike some visual media, which are ephemeral, motion design is long-lasting and adds value to a communication campaign over time.
A social networking ad in motion design has an extraordinary power of attraction for any message. It's an excellent format, because it will attract attention, unlike a fixed visual. If properly integrated into a communication campaign, it can generate views and reactions, and thus contribute to the...
With the festive season just around the corner, it's time to say thank you to your customers, staff and suppliers with corporate greetings. Marking the occasion with a festive, benevolent message and great packaging is a sure-fire way to get your message across. And that's just as well, because we're experts in packaging, but...
Gifs are present in all our favorite applications, helping us to communicate an emotion more explicitly or to make fun of a situation. This is a vast subject, but in this article we'll focus on creating gifs for Instagram stories. What is a gif? A gif is...
It's hard to know how long it takes to create motion design when you don't know the whole process and the various stages involved. Of course, this depends on the length and style of the film in question. In the following article, we'll take as our reference a motion...
A cartoon tells a story in a simple, visual way, thus conveying a range of emotions. It's a good medium for companies wishing to communicate differently. An animated film uses identifiable and unique characters. Like all good communications, cartoons serve to link people and ideas...
Every year, trends in typography and graphic design are reinvented, and brands' visual identities need to be in tune with them to keep up with the times. In 2021, we've seen several trends emerge, and we're going to tell you about them today... When typography trends give birth to visuals...
