A social networking ad in motion design has an extraordinary power of attraction for any message. It's an excellent format, because it will attract attention, unlike a fixed visual. If properly integrated into a communication campaign, it can generate views and reactions, and thus contribute to the...
With the festive season just around the corner, it's time to say thank you to your customers, staff and suppliers with corporate greetings. Marking the occasion with a festive, benevolent message and great packaging is a sure-fire way to get your message across. And that's just as well, because we're experts in packaging, but...
Gifs are present in all our favorite applications, helping us to communicate an emotion more explicitly or to make fun of a situation. This is a vast subject, but in this article we'll focus on creating gifs for Instagram stories. What is a gif? A gif is...
It's hard to know how long it takes to create motion design when you don't know the whole process and the various stages involved. Of course, this depends on the length and style of the film in question. In the following article, we'll take as our reference a motion...
A cartoon tells a story in a simple, visual way, thus conveying a range of emotions. It's a good medium for companies wishing to communicate differently. An animated film uses identifiable and unique characters. Like all good communications, cartoons serve to link people and ideas...
Every year, trends in typography and graphic design are reinvented, and brands' visual identities need to be in tune with them to keep up with the times. In 2021, we've seen several trends emerge, and we're going to tell you about them today... When typography trends give birth to visuals...
Animation by artificial intelligence? It's possible! And no, it's not science fiction. 👽 The evolution of animation techniques Animation techniques are constantly advancing. In recent years, numerous CGI films have hit the screens. Technologies for creating visual effects or...
You've probably already heard of NFT, the three letters that have turned the art market upside down. The concept of NFT, which stands for non-fungible-tokens, is the creation of an authenticated token linked to a digital image (PNG, JPEG, GIF). This encryption is based on the same technologies as cryptocurrencies, the blockchain. This ensures that every...