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  • Personnage de Marque | Veille graphique

    Ce que les mascottes de la Gen Alpha apprennent aux marques

    Le Creeper de Minecraft est sur 800 millions de cartables….

    Read More Ce que les mascottes de la Gen Alpha apprennent aux marquesContinue

  • Apple a lancé Lil' Finder Guy, une mascotte en clay render 3D, pour atteindre la Gen Z avec le MacBook Neo à 699€ — un public que ses codes habituels n'auraient jamais touché. Même la marque la plus contrôlée du monde a compris qu'une identité forte n'est pas une prison : elle s'adapte quand le produit et la cible l'exigent. Une mascotte efficace n'est pas un dessin — c'est un outil stratégique défini par un objectif précis avant d'être défini par un style graphique.
    Personnage de Marque | Veille graphique

    Lil’ Finder Guy : quand Apple sort de sa zone de confort pour parler à une nouvelle génération

    À l’occasion du lancement de son MacBook Neo, Apple a…

    Read More Lil’ Finder Guy : quand Apple sort de sa zone de confort pour parler à une nouvelle générationContinue

  • Veille graphique

    How do you turn your mascot into the next Labubu?

    Labubu is a plush toy made of vinyl and...

    Read More How do you turn your mascot into the next Labubu?Continue

Our articles on mascots

  • Social Media Editorial Guidelines: The Real Solution When You're Stuck for Ideas
  • Annual "Chestnut" Calendar for the 2026–2027 School Year: 52 Weeks of Ideas for Bringing Your Mascot to Life
  • Safety Talk: 15 Topics and Methods for Teams That Really Listen in 2026

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