How do I create a 3D character?

3D character creation is the process of designing, modeling and animating a character in three dimensions (3D).

As a result, it can be used in a wide range of fields, including applications, video games, animated films, advertising, corporate communications and metavers. 

However, a 3D character must be created by a professional artist who will do the drawing, modeling, texturing and animation. In this way, the result will be in line with the company's needs and the technical standards of the market.

A 3D cartoon character is ideal for endearing a brand to consumers.

How do you create a 3D character? ?

The creation process generally involves the following steps: 

  1. Brief: This defines the objectives and style of the 3D character, such as its appearance, poses and the context in which it will be used.
  2. Concept: The character's design is created using a 2D illustration. This stage visualizes the style and validates the idea.
  3. Modeling: this is the most important stage. It involves creating a detailed 3D model from the preparatory sketch, using modeling software such as Blender.
  4. Texturing: this phase involves adding texture and color to the character. 
  5. Animation: to bring a character to life through movement and facial expression. 
  6. Rendering: the 3D character is recorded in a high-quality image or video with lighting. This rendering can be integrated into a final context.
fox mascot
The character must first be drawn in 2D from every angle.

What are the advantages of a 3D character for a company?

The advantages of a 3D mascot for a company are numerous:

  1. Memorability: by creating a 3D character that is visually original and distinctive, you can stand out from the competition by making it endearing to the public. 3D has a "wow" effect that reinforces brand awareness while giving it a distinct identity.
  2. Promotion: a 3D mascot can be used to promote a company's products and services in a creative and engaging way.
  3. Interaction: audiences can interact with a character via games, contests, apps and live events.
  4. Content creation: a character can be used for digital campaigns on social networks, a website, an internal or external communications strategy, or online games.
  5. Emergence of new markets: the creation of 3D mascots is increasingly in demand. Indeed, the new challenges posed by AI, the rise of virtual and augmented reality, and the metaverse are creating interactive experiences for consumers.

Finally, it is important to note that in order to obtain the advantages mentioned, it is necessary to create a quality persona that is appropriate for the company's products and services.

A character can assume several poses to suit the content in which it is used.

Why use 3D in your communications?

3D makes it possible to create realistic images and videos that can be used to present products, projects, ideas and services in a clear and accessible way.

What's more, 3D characters can help to humanize a brand by giving it personality and presence, enabling better identification for the public.

Also, 3D creations tend to impress audiences more than 2D illustrations. 

In short, 3D is a versatile tool that's in line with current trends. It offers a professional, controlled image with a strong impact.

3D staging is a great way to attract and captivate audiences.

A professional design service 3D

Surround yourself with professional 3D artists to start creating your character!
In fact, our Fresh Organic Motion studio masters every stage of the 3D design process, to ensure that the result lives up to your expectations.