Every year, graphic trends evolve and adapt.
Influenced by many factors, they draw on the years gone by and integrate
to reinvent itself.
A look at three chart trends to watch in 2022!
The visual importance of typography
Typography is still a central element of visual communication.
It has the immense advantage of being malleable, so it can adapt to changing trends and eras.
For many years now, typography has been an important protagonist in graphic design. 2022 will be no exception, and the typographic style will be powerful and rich for ever more ingenious creations.
Typography is enough to stand out from the ever-increasing visual pollution.
A clean design and aesthetic approach are always excellent communication choices.
Typographic play must be well thought out to create visuals that are playful, legible and refreshing.
The revival of eco-responsibility
At a time when ecology is a major issue, we are seeing the emergence of communication campaigns focusing on eco-responsibility. Every brand wants to be "green".
But to counter the greenwashing and rhetoric, graphic design can play its part. Environmental standards are being added to the design process. Ecological symbols such as the color green and nature iconography are no longer enough to convince.
Today, it's time for a new visual language that takes a bold step away from clichés to invent a new, more impactful eco-responsible identity.
The meaning of color in the graphic trends of 2022
Colors are always of paramount importance in the creation of a graphic design.
The resonance of many social struggles has given rise to a real craze for depicting the world's diversity. The choice of colors and the treatment of images in graphic designs give rise to more inclusive and inspiring creations.
Bright colors may well put the pastel hues in vogue in recent years out of fashion. Indeed, the visual appeal of digital media is increasingly important in attracting the viewer's attention.
Colors could also have an influence on minimalist design, which has been very much in vogue recently. The use of very few shades among white or black designs makes for a sophisticated and undeniably effective look.
While minimalist design traditionally favors black and white, today's graphic designers have the audacity to propose a certain revival by no longer ignoring color.
It would seem, then, that visual creations using bold, striking colors have every chance of finding their place in the graphic trends of 2022.
So, are you ready for the biggest graphic design trends of 2022?